Who you'll be talking to

Why this site exists

Most consulting websites tell you what the firm is good at. Very few tell you what will actually happen when you call. That gap puts off owners who are busy, slightly sceptical, and wary of being sold to.

So this site answers the practical questions first: what you can bring, how long it takes, what it costs, what you leave with, and what we won't do. If you read it and decide you don't need a consultation, it has still done its job. The services overview and the FAQ are good places to keep reading.

Ali Sedighi, MBA

Ali Sedighi holds an MBA in Technology Management and has more than 17 years of experience. His career began in 2007, when he founded ONE.ir, a full-service digital marketing agency. He now lives and works in Vancouver, British Columbia.

His later ventures include Conv.ca, which focuses on conversion-rate optimisation, and MyAutomation.ca. He also leads SAZ.ca as its Founder and Managing Partner. He has worked with clients in Canada, the USA and Dubai.

His deepest specialist work is in HVAC and heating, where he has built more than 150 live HVAC websites. That work is the source of the case studies on our results page, which we present as results from our HVAC work, not as results in other sectors. More detail on his background is on his Sedighi.ca profile and his BusinessConsulting.ca profile.

The group behind the consultation

BusinessConsultation.ca sits inside a small family of Canadian companies, all led by Ali.

• Sedighi.ca is Ali Sedighi's growth, marketing and technology consulting company. Brands under its umbrella include HVAC.Agency, HVAC.Digital and Trades.Agency on the marketing side, and BusinessConsulting.ca and Conv.ca on the consulting and conversion side.
• BusinessConsulting.ca presents the full consulting practice, including the published pricing that this site's rates come from.
• SAZ.ca, (Strategy & Acceleration Zone) is where the group's strategy, AI and revenue-acceleration consulting sits. Ali is its Founder and Managing Partner, with Sedighi.ca setting its strategic direction.

That structure matters to you for one reason: if your consultation shows you need execution help, specialist teams exist within the group. You are never obliged to use them, and Ali will tell you if an outside supplier or your own staff would be a better fit.

How we work

Five principles shape every consultation:

1. Numbers before tactics. We ask what a sale is worth and how many enquiries become customers before we discuss channels or tools.
2. Scope in writing. Nothing paid starts until you have read and agreed to a written scope and price.
3. Honest no's. If you don't need paid help, we say so. If you need a lawyer or accountant, we say that too.
4. No guarantees. Nobody can honestly promise leads, rankings or revenue. We promise clear reasoning and a way to measure whether it worked.
5. You own the output. Plans, assessments and decision logs belong to you.

What we are, and what we are not

We are business and marketing advisors. We help owners and managers make better decisions about growth, marketing, pricing, sales follow-up and operations.

We are not lawyers, accountants, lenders, securities dealers, real-estate agents or immigration consultants, and we do not provide engineering, inspection or code-compliance services. When a question crosses into one of those fields, we name the kind of professional you need and stay in our lane.

Contact and hours

Call or text (604) 632-4959, or email Ali@Sedighi.ca. Hours are Monday to Friday, 9 to 6 Pacific, and we usually reply within one business day. The contact page explains what to put in your first message, and the areas page covers what those hours mean in your time zone.